The Failure of Coca-Cola Blak Case Study Example | Topics and Well Written Essays - 750 words

The Failure of Coca-Cola Blak - Case Study Example It is evidently clear from the discussion that in the idea of products, the mind of the potential buyer is very important because it determines whether the consumer will buy it or not. The coca cola company chose to use to use iconic glass bottles in packaging this drink and topped it with some plastic cap which is not professional in marketing and promotion of a new product it needs to be packaged well in a way that it is pleasing to the customers from afar. In terms of place, the good was readily available though it could be distributed better by the leading supermarkets in the US. In promotion, this would involve creativity and imagination in order that the information about the product would be where other competitors’ information does not reach, though we find that the internet advertising is slowly replacing the traditional ways of promotion. The coca-cola company did not put this into consideration and no wonder the massive failure. The bottle also comes in a tightly wr apped plastic sleeve that did not allow the customers to see what was packaged inside unless the consumer poured a bit of it in some glass. Also, the drink was more of Dark Brown in color whereas the name suggested more of black in color. The name should give more details of the product. It was billed as carbonated fusion beverage which means that it is a fusion of coke and coffee though this is not mentioned anywhere in the packaging only shown in the ingredients list as almost the last and indicating coffee extracts. When the coca-cola company announced the launch of it in 2006, there was nothing in the search in support of the announcement and there was nothing in their website to support the product. The big brands should always take into consideration that the internet and the websites go a long way in marketing their new products because it helps to capture some buzz usually created by those huge announcements. In pricing, this company had failed because it was relatively expe nsive. Consumers will always choose to buy the cheaper goods in the market if the two goods will add the same value to their lives. In marketing this product, the market research would have been very important in knowing the companies that they would partner with in order to market the new product better. The promotions too were not to standard and the product would have or would do better if the marketing and promotion part did its work very well. The product was also a bit expensive considering that it was a new product on the market. It was also more expensive than what most people expected of the product. Coca-cola Blak is full of artificial sweeteners and so it does not have the gritty, sticky mouthfeel and it is not so much caloric. It gave a toffee scent on opening. It also gives a lightheaded, detached feeling. This drink was certainly unique and tasty. If it is marketed in the best way it would do very well in the market. The packaging of the soft drink should also be chang ed in order that it would be appealing to the consumer. In the business, for the product to have lived on and if it comes back to the market the company should ensure a very good mix of the very right product that the consumers need, the coffee being sold at the very right and convenient price and in the most convenient place and use the best efficient and suitable promotion strategy.

Pros and Cons of Religious Discrimination in the Workplace Research Paper

Pros and Cons of Religious Discrimination in the Workplace - Research Paper Example It is evident from the study that despite the unlawfulness of religious discrimination, it still however exists even in the United States. The number of complaints againt religious discrimination is even on the rise. The agency tasked to oversee labor practices in the United States, Equal Employment Opportunity Commission reported that religious discrimination in the workplace settings have more than doubled â€Å"from a little over a decade ago, resulting in roughly $10 million in settlements. Last year, nearly 3,800 were filed†. Despite the startling figure on how much it costs for companies to continue their discriminatory practices against religion, its end cannot yet be seen in the near future. Much of this discrimination cases against religion were against the Muslims. The disadvantage of religious discrimination is not only in the cost associated with settlements when a case is filed against the company. The biggest cost that is incurred against the company in this disc riminatory story is the one that cannot be easily counted which is lost productivity due to the dampened morale of employee or employees because of discriminatory practice. The court settlement and its associated costs during the litigation can easily be monitored by its receipts but opportunities lost had the worker or workers been motivated to work are not easily quantifiable. Religious discrimination is pernicious and is highly resented especially in America where practice that infringes on individual’s freedom is highly frowned upon.... This will translate to the markets negative perception of its stock, thus, it will follow that its stock price will decline due to the negative perception of the market. When that happens, returns to the shareholders will also decline. Thus, the evil cycle will begin with shareholders leaving the company aggravating the already negative perception on the company. In the end, the company may even go bankrupt just because of the market’s negative perception of the company with its labor practice. The general patronizing public will also tend to view the product of a company which practices religious discrimination negatively. When nobody is buying or availing a company’s product or services, it will naturally follow that the company will eventually fold. This only stresses the importance of a company to veer away from any form of discrimination be it religious or any form of discrimination such as race because it will affect their ethical practice which is critical in to Corporate Responsible Management (CRM) (Ellet 89) that will have a direct impact on the market perception on the company (Fischer et al 830). Corporate Responsible Management is important because it could determine how the general patronizing public and its shareholders will receive the company which is crucial in its viability as a company. Another obvious disadvantage of practicing religious discrimination is complication with the authorities. The government is very sensitive and particular against the practice of discrimination. Even if the company will not file a case, the government will file the case against the company if it believes that a company is guilty of